Sam Costello

Sam Costello, Minister of Discovery, is constantly searching for that “aha!” moment, that inspired flash when everything suddenly fits together and the path to action becomes clear. He seeks these moments – not with a magnifying glass and plaid hat – but with close observation, keen questions, and wise-looking stroking of the beard. Whether writing website and marketing copy or helping clients achieve positioning and advertising in search engines, he applies this detective technique. He has been a reporter, editor, vice president, organic juicer, and has filled the entire screen in at least one feature film. Sam has been interviewed on CNNfn and BBC television and his writing has been published on five continents.