Problem-finding

No time to read

Josh Silverman

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Your building is on fire—a time-critical and life-critical situation. Your survival relies in the hands of an unknown but nevertheless trusted industry of firefighters. Help arrives to assess the situation, when this sign is encountered.

Schwadesign solution

When every second counts, could we put a few more seconds back in the hands of firefighters by reducing 7 lines of content? What if we partner with developers and architects to establish a set of icons based on standardized building codes?