Problem-finding

A ride on Amtrak’s Acela costs more to ride than other trains; It’s faster and it stops less. Should it not cost less? Less time on board lowers employee expenses. Less stopping means less energy wasted on accelerating and braking.

Schwadesign solution

The practice of up-charging for convenience works on an antiquated model where convenience is a luxury. It’s convenience that will attract passengers, and what the Amtrak needs is more of those, period. A more affordable cost-per-ride would increase numbers, encourage the energy-efficient travel option, and speed the recouperation of lost investment in the project. It may even save them from going bust… again.