Blue Man Group: Making Waves

opportunity

Extend the aural experience of Blue Man Group’s “Tubes” into the children’s exhibit space. Design the graphic language for the exhibit, helping visitors navigate the learning experience.

Schwadesign solution

In collaboration with George Bird of B+B Design (exhibit design), Blue Man Group, and powered by JBL®. We put the beat into the exhibit identity, customized the typography to form a lyrical unicase, and formed a percussive system of sharp colors set among a deep background. From the Belly Drum to the Slide-u-lum®, parents and kids alike get to experience the science and the fun of making sound.

providing

Strategy, identity, exhibit graphic design, promotional design, and promotional collateral.