Great Chefs Cooking for Great Friends

opportunity

Bring most of New England’s most renowned chefs together, and unify their contributions into a nicer-than-average fundraiser. Add photography to the mix without calling attention to any one recipe.

Schwadesign solution

Take three seasoned designers, steep in seven years of collaborative experience. Mix in two photographers and one calligrapher to form a Project Team, and blend until smooth. Allow Project Team to work for two weeks researching and creating. When ideas come to a boil, remove from heat and reduce by half. Remove foil and pour in content. Allow to simmer, skimming off unnecessary fat. Bake at 295°F for 6 months. Serve and enjoy.

The cookbook has raised $100,000 for the Friends of Dana-Farber.

providing

Networking (a team of photographers, calligraphers, three designers, and paper donations), strategy, design, production, collateral promotion (fundraising invites, point-of-sale displays, posters), and even recipe testing!