Ounce Labs tradeshow booth

opportunity

Extend the experience of the burgeoning software company into the promotional environment. Take advantage of their brand equity and signature color to create an educational, immersive experience for the prospect. Convert the curious.

Schwadesign solution

As the company grows and expands, so too should their tradeshow booth system. That’s precisely the process we’ve shared with Ounce as their tradeshow exhibits have grown. Expanding our collaboration with The Exhibit Source in Needham, MA, we’re capitalizing on the flexible, pre-fabricated universality of the Luminents system by integrating custom elements to maximize design cohesion. Invited by Ounce to be involved from initial planning stages, we consider all of the elements – contents, surfaces, sight lines, messaging, lighting – and bring the designer’s perspective to assure that these elements work together to create a specific, targeted message and experience. As Ounce grows as a company, the exhibits’ configurations have continuously echoed this evolution, with Scwhadesign vigilant about how each piece of design nuance impacts the greater whole.

providing

Strategy, sketching, working within host site parameters to produce three different shows: 10×10, 10×20, 20×30; background graphics, promotional tchotchkes