MassEquality rebrand

opportunity

Leading the statewide campaign for equal marriage rights for All in Massachusetts, MassEquality’s work is groundbreaking – but basic. Equal rights for All. Period. The story of who they are, and how they are connected to the nationwide dialogues of gay marriage needed to stay simple and coherent. It needed to build coalition nationally, while establishing itself locally. Gearing up for fundraising efforts, critical for such a political hot topic, necessitated a reinvigorated brand.

Schwadesign solution

A new identity and website design enables MassEquality to raise more funds, awareness, and visibility about the campaign than they had previously thought possible. It also led them to be featured in The New York Times during the fury of the first round of voting to amend the Commonwealth’s constitution (2004-Mar-12, page A14). Talk about righteous! Schwa continues to integrate their identity into print promotion.

providing

Positioning strategy, identity design, initial website redesign and production, promotions, newsletter, fundraising information graphics, photography.

belief

“Just saw our new logo. It’s brilliant. I can’t remember when I liked anything so much.”

— Holly Gunner, Board of Directors, MassEquality.org