360 Neuro Muscular Therapy rebrand

opportunity

When is a person not a person? When you are self-employed, sometimes it’s better to use a moniker versus using your name. But that’s a challenge when the work you do is truly personal. Katie Adams is a vivacious massage therapist that came to Schwa looking for advice on her bodywork practice. The challenge was to project an image of depth and capacity, while keeping it personal.

Schwadesign solution

Katie feels like she’s come ‘full circle’ after 10+ years of practice. What initially began as a rebrand project became more robust as business and marketing consulting services were thoughtfully added to the mix. We helped her grow from being a solo-practioner to hiring staff and increasing service offerings. Ideas of uninhibited movement were our guide while developing the identity, a rosette logomark that depicts an all-encompassing view of neuro muscular therapy—massage as integrative treatment. It also allows sub-brands to grow from it in the future.

providing

Business consulting, marketing strategy, research, rebranding and naming, tagline, identity design and collateral (business cards, gift certificates, letterhead, mailing labels, notepad, intake forms), product design and packaging, manufacturing supervision, tshirts, signage, telephone number recommendation.

belief

“Working with the Schwadesign team was a creative process that helped me launch my new business venture with confidence! Everyone listened to my ideas and collaboratively created a brand unique to my industry. The design reflects my career journey, and I absolutely love it, and am so fortunate to have such a balanced foundation.”

— Katie Adams, President, 360 NeuroMuscular Therapy