Hotlines rebrand

opportunity

Anyone that has questions about HIV or Hepatitis C can anonymously call a toll-free hotline and talk, or go on-line and chat. AIDS Action Committee’s previous bilingual materials didn’t easily convey the immediate accessibility of this free resource; it also had weighty explanatory content about HIV and AIDS that seemed to trip-up lots of low-literacy, high-risk people. We created a visual vernacular that transcends language and scales to any size artifact.

Schwadesign solution

Schwa made the content minimal and clear – taking our cues from the International Signs and Symbols system first developed in 1974 for use in airports. The term HIV is already understood in both English and Spanish, so we created a new vernacular for Hepatitis-C that is now common in the organization and the people it assists. A system with four circles can be read or arranged horizontally or vertically with the same results. More people are now connecting with the Hotlines, which means more life-preserving information is being shared.

providing

Strategy, research, interviews & focus groups, campaign identity design, testing, production, identity artifacts (t-shirts, banner, stickers, buttons), PSAs, vendor coordination and management.

belief

“Each time we hire Schwadesign, I know working with the Ministers will be pleasant, productive, on budget, and with beautiful and practical deliverables. I highly recommend hiring Schwadesign for any design project.”

— Tammy Goodhue, former Associate Director for Public Education, AIDS Action Committee of Massachusetts