Faculty Alliance rebrand

opportunity

A nationwide coalition of early-childhood faculty educators comes together a few times a year to share best practices. Hosted by Wheelock College – and originally called the Early Childhood Higher Education Faculty Initiative – they were seeking ways to solidify this innovative teaching network while increasing their exposure and broaden their fundraising efforts. (Donors were additionally challenged to actually write a check to them, because it was nearly impossible to fit such a long name on the payee line!)

Schwadesign solution

Schwadesign was initially asked to brand “the Initiative,” but after a few straightforward questions about how they operate and what their goals were, we collectively learned there was a bigger opportunity: rename the coalition to keep it simple, visually bind learning and growth, give a subtle nod to Wheelock’s identity, while breaking ever so slightly outside convention in order to play into and improve the early-childhood educational system. The result: we changed their name to “Faculty Alliance” and now have an elegantly playful identity in place to enable them to take bigger steps year after year.

providing

Audience research and analysis, rebranding, tagline, letterhead, business cards, envelope, mailing labels, annual report, website.

belief

“The identity and name had been a missing piece. What a wonderful job you all did. Very impressive.”

— Lorie Spencer, Director, Faculty Alliance