I Do Yoga rebrand

opportunity

Staying in the moment while planning a wedding – right up until the couple says “I do” – can be a challenge. Stressful even. Edi Pasalis, a Harvard Divinity School graduate and certified Kripalu yoga teacher, posed an interesting opportunity to Schwadesign as she was seeking a way to combine her services of performing marriage ceremonies and teach yoga to ease wedding stress.

Schwadesign solution

Schwa wed her offerings by developing a snappy new name: I Do Yoga. An elegant and personable identity clarifies Edi’s services – which she says also harmonized her business model. We breathed life into this unusual service combination by developing the signature, “Living happily ever before, during, and after.” We sucessfully tested these components with her targeted demographic: people who welcome managing wedding stress through regular asanas.

providing

Positioning strategy, naming, tagline, identity design, web design and production, electronic newsletter design/production/measurement, print and promotional collateral, photography.

belief

“I came to Schwadesign with an unclear list of needs to launch a new business. I am grateful and thrilled to say the process has been easier and more fruitful than I imagined. In six months, we caught the attention of journalists, leaders in my field, and marketers. Clients are streaming in faster than I hoped. Most importantly, I have found a partner in Schwadesign—who cares about the outcome as much as I do. Not only were we successful in meeting my goals, we had fun along the way.”

— Edi Pasalis, Founder, I Do Yoga